When writing or analyzing arguments, we begin by examining how the argument appeals to the reader. There are three types of appeals utilized in arguments: logos or logical, pathos or emotional, and ethos or ethical appeals. Aristotle identified these rhetorical appeals as fundamental elements in the art of persuasion.
Watch the video on this page for a preview of the ways these appeals work to build persuasive rhetoric in an argument.
"What Aristotle and Joshua Bell can teach us about persuasion." Provided by TedEd. Located at: hhttps://www.youtube.com/watch?v=O2dEuMFR8kw&t=10s. License: Other. License Terms: Standard YouTube License
Adapted from:
"Introduction to Rhetorical Appeals" by Lumen Learning. Licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).