Example: Multimodality in Videos

The visual mode helps writers communicate meaning in a way that can be seen by the audience. Sometimes people must see to believe, and visuals can be helpful and even persuasive. For example, if you want to showcase how climate change has devastated the arctic ecosystem, you might include a video that shows real-world footage, like this one by National Geographic. This video is considered a multi-modal text since words, visuals, and audio are used together for a stronger effect.

Example: Multimodality in Gestural Performance

The gestural mode is often used in combination with other modes, such as linguistic/alphabetic (written/spoken), spatial (physical arrangement), and aural (sound) to provide an enhanced sensory experience for the audience.

For example, sign languages use the gestural mode since position of the sign and movement are significant factors in generating and distinguishing meaning. In this video, look at how the speakers use movements of the hands, head, face, and body, along with position and speed, to communicate meaning to the audience. Sign languages are considered multi-modal communication since they combine linguistic/alphabetic text with movement.

Example: Multimodality in Spatial Prints 

Writers use the spatial mode of communication in the physical layout and organization of a text. For example, this tri-fold pamphlet, printed and folded on paper, presents information spatially on six panels. Physical arrangement impacts the way the audience can interact with your work.